Explain marketing concepts and marketing managers

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Reference no: EM1336606

Explain Marketing concepts and marketing managers

I would like to get a article to support each of the marketing concept:

1.Product profitablility models

2.Strategies to engage shareholders in new product development

3.Evaluate marketing mix alternatives

4.Internal/External risks associated wiht new product development.

Provide a brief explanation of why each article was chosen and what specific advice it offers to the Marketing Managers. Can you do this separately for each article as well as provide the full reference for the article

Reference no: EM1336606

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