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Assume you are the Director of Marketing for Google's Android phone. Competition with Apple's I-Phone is affected by Apple's own retail outlets and franchises. Would you recommend a comparable strategy for Google?
The Situation: Google's Android is available to any and all cell phone carriers. Apple's iPhone is available only through AT&T.
1. Define marketing channels and channels of distribution.
2. Explain how the channels of distribution integrate with the firm's marketing strategy.
3. Evaluate an organization's channels of distribution in terms of competitive advantage and an organization's marketing strategy.
Marketing Management
Write individual project summary and mission statement in the text box
Create advertising and public relations objectives that align to each one of the bank's strategic goals. Be sure to use the specific, measurable, achievable, relevant, and time-bound (SMART) methodology
What is the importance of marketing and what is the scope of marketing? What are the marketing advantages of strong brands? Describe the four steps of brand building.
Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face
Explain Do marketers customize marketing strategies for non-profit and e-commerce consumers differently than other consumers
Explain Channel Management Decisions- Text Message Filtering and Analyze the impact of channel management decisions on the marketing of your selected product or service
using the company you chose to study goya foodnbsp throughout the term to build your basic marketing plan for your
Explain Risk and Return for a four-stock portfolio and alculate using EXCEL the Beta and expected return for the stocks
Describe the differences between brick-and-mortar and e-commerce with regard to security, fulfillment, and payment. Provide examples.
advertising plan- projectobjective to design an advertising plan for an existing product or service.objective to
1. companies that engage in a ldquocycle of successrdquo are more likely to have which of the following? points
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