Explain market segmenting and target marketing

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Reference no: EM132191119

1. Explain "market segmenting" and "target marketing." Why are these important to a marketing manager?

2. Review a journal that applies e-logistics and e-procurement in different industries in both manufacturing and service industries and give your group conclusions about the implementation?

3. Who are the customers in a Hospital, in a Pathological Lab, in a Radiological Service provider, An Ambulance Services organization, a Pharmacy, a primary care Physician and an Specialist . Can you establish linkage between the customers or providers?

Reference no: EM132191119

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