Explain management of product mix and product lines

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Explain Management of Product Mix and Product Lines

What is the best way a company can build and manage its product mix and product lines?

Companies who start to go outside their core business and offer products they don't know (and don't know the customer) typically fail. However, there are companies such as Ebsco who own all types of businesses and are effective at their operation...globally. What other companies are significantly diversified?

Because we live in a capitalistic market, competition is fierce which makes companies adapt to change very quickly while coming up with new products and services. What companies have done a poor job at this adaptation?

What should a company consider when attempting to develop a new product?
Can you think of some new products that have failed? What do you think were the causes of this failure?

Reference no: EM1334584


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