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Explain Management of Product Mix and Product Lines
What is the best way a company can build and manage its product mix and product lines?
Companies who start to go outside their core business and offer products they don't know (and don't know the customer) typically fail. However, there are companies such as Ebsco who own all types of businesses and are effective at their operation...globally. What other companies are significantly diversified?
Because we live in a capitalistic market, competition is fierce which makes companies adapt to change very quickly while coming up with new products and services. What companies have done a poor job at this adaptation?
What should a company consider when attempting to develop a new product?Can you think of some new products that have failed? What do you think were the causes of this failure?
Explain Research & discuss opportunities for a new e-business launch and Research data that focuses on business models used for online environments
Explain Globalization trends and identify non-North American countries affected by these trends
What other trends do you see occurring in eCommerce today - Explain important information about ecommerce
Explain and Demonstrates Toys R US marketing principles anf If it does not have competitive advantage in promotions
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
Case study: Downsizing at St Bedes
Explain Why has international business/globalization grown rapidly in the last 10 years and International Business Environments and Operations
Read about "Crowdsourcing" platforms supporting microwork such as Amazon's Mechanical Turk. Describe an example/scenario that illustrates how a crowdsourcing platform can be used to semi-automate financial industry related tasks.
Explain The chief executive officer and what do you think will be the key cultural or organizational legacy this leader will leave behind
How are they notified of imminent change - How are they accommodated if there is an urgent problem and who is typically involved in change management meetings in your company?
Explain Legal issues in e-business and Identify issues that may arise in the company's international business
Explain E-business model and It is hard to win customers that have become loyal to a product or company
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