Explain lift charts in direct marketing

Reference no: EM13143067

Lift Charts in direct marketing
The mass-mailing business is often used to illustrate the use of lift charts. Another real world application where the lift charts can be used, is the age response data where the lift charts can benefit.

Reference no: EM13143067

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Explain lift charts in direct marketing : Lift Charts in direct marketing, The mass-mailing business is often used to illustrate the use of lift charts. Another real world application where the lift charts can be used

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