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Explain international business strategy

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Klass Leather Co., Ltd

Klass Leather Co., Ltd. is a Thai SME which produces and sells leather bags and accessories for men and women, including wallets, handbags, laptop cases, passport covers, card cases and belts. The company would like to expand its business to Africa.

Provide suggestions to the company about 1) which country (select only one country) they should enter, 2) what international business strategy they should implement, 3) which entry mode they should use, and 4) what scale of market and entry they should undertake. Discuss in detail and justify your suggestions.

Reference no: EM132968883

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