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1. Identify and describe the categories of a Promotional mix (Marketing communications mix).
2. Define Integrated Marketing Communications. Many companies are adopting the integrated marketing communication concept. . Discuss two major problems this marketing communications philosophy is designed to remedy.
3. Why might the Northwestern Mutual Life Insurance Company choose a rational appeal for its life insurance products targeted to 28- to 38-year-old males? Why might it choose a humor appeal?
4. Explain how a brand manager for Colgate toothpaste might use each of the common methods for setting total advertising budgets.
Gasoline stations and buffets, for example, are basically "do it yourself". Some eating places even ask you to clean up after yourself - Is this an example of poor service and Or putting it another way, no service
Washington-Pacific invests $2 million to clear a tract of land and to set out some young pine trees. Illustrate what is Washington-Pacific's expected rate of return?
Then you choose another candidate .If this candidate ask you if he was the second choice, do you tell him the truth? Explain why? And illustrate what are the reasons?
Explain how many months supply should purchasing director order at one time to minimize total annual cost of purchasing and carrying.
These attitudes and perceptions are manifested in the practices and behaviours of individuals in the organization. Design a model with methods and procedures for analyzing diversity and explain how you would implement the results in a cultural di..
Classroom discussion, no word or page limit: Illustrate what are the steps in international strategy formulation and are these likely to vary among industries?
There is little price competition, although several competitors have come out through reasonable imitations. Total industry sales also profits are both rising. In which stage of the product life cycle is Cargill operating.
Explain your experiences with the roles of planning and organization.
Some companies undertake sustainability reporting and others do not. What are the implications for a company that does not report its social and environmental impacts to stakeholders?
Explain your role as a stakeholder in this company and explain at least three other stakeholders and their relationship to the company you have selected
Organizational structure and control - What is the organizational structure and control in place in your organization and culture - What is the organizational culture
Explain Research and compare the cases of Quinlan and Cruzan and Please provide a detailed outline and introduction paragraph
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