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Explain Increasing role of M-Commerce
Intro to Electronic Commerce
Research the commercial applications of m-commerce in one of the following areas:
1. Financial services2. Marketing and advertising3. Travel and transportation4. Human resources management5. Public services6. Health care
Develop a report that contains the following:
A. Product Services Overviewi. Briefly outline the evolution of the product/ service/ conceptii. Define and Describe the underlying technology(ies)iii. Describe the major advantages and disadvantages of the product/ service/ concept
B. Broad Market Overviewi. Outline the current market environmentii. Describe the drivers for adoption/ growthiii. Market inhibitors
C. Specific Market Applicationsi. Describe the specific applications and the market segments at which they are aimedii. Identify and evaluate the potential opportunities for adaptations of the product/ service/ concept
Please ensure that you appropriately cite all sources used in this report
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