Explain in-store versus online purchase

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Explain In-store versus online purchase

- Compare and contrast application of the information search phase of the consumer decision process to in-store purchases and online purchases.

- Include practical examples of each placement strategy (in-store and online) within your response.

- Explain why marketers should consider what happens during the information search phase of the consumer decision process when they create their marketing mix strategy.

- Recommend methods that marketers can implement to lessen post-purchase dissonance. Include an in-store example and an online example.

Reference no: EM1323611

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