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Explain Important information about intellectual property
Please provide answer for the following scenario:
You are starting a corporation that sells pet treadmills. Initial market research shows a potential for high demand in affluent areas and cities with severe weather. You also foresee a lucrative international market, which you can tap through a web site on the Internet. You plan to use traditional marketing and sales methods as well as e-commerce. Before you can go forward, you must resolve the following:
-What type of e-business issues may arise concerning intellectual property when conducting business on the Internet and internationally?
-What privacy and security issues should you be concerned about when conducting business on the Internet? What laws are available for your protection and/or that you must comply with?
-When there is a conflict of laws concerning international business, what law is followed? Why? Give two examples
The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..
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