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Explain Important information about intellectual property
Please provide answer for the following scenario:
You are starting a corporation that sells pet treadmills. Initial market research shows a potential for high demand in affluent areas and cities with severe weather. You also foresee a lucrative international market, which you can tap through a web site on the Internet. You plan to use traditional marketing and sales methods as well as e-commerce. Before you can go forward, you must resolve the following:
-What type of e-business issues may arise concerning intellectual property when conducting business on the Internet and internationally?
-What privacy and security issues should you be concerned about when conducting business on the Internet? What laws are available for your protection and/or that you must comply with?
-When there is a conflict of laws concerning international business, what law is followed? Why? Give two examples
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The module provides an introduction to the Fundamentals of marketing through implementing and monitoring marketing activities, touching also on the need to ndevelop product knowledge.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
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