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In order to create an effective advertising strategy to appeal to that target audience, what do you need to know about that audience?
1. List a minimum of ten questions you believe would provide insight into your target audience. What do you need to know about the target audience in order to craft an effective advertising strategy that will appeal to them?
Tips:
Ask open-ended questions that begin with who, what, when, where, why or how. Never ask a question that can be answered with "yes" or "no".
Ask questions that give respondents a chance to talk and give you some insight regarding their behavior and attitudes regarding the brand and product / service category.
Your questions must be specific and relevant to your focus product / service and target audience.
2. Identify at least five research methods from Chapter 6 that you would utilize to conduct your research. Explain how you would utilize each research method.
Sales for Hobi-cat, a 17-foot catamaran sailboat, have averaged 250 boats per month over the last 5 years with a standard deviation of 25 boats. Assuming that the demand is about the same as past years and follows a normal curve, what is the probabil..
What would you expect the nominal rate of interest to be if the real rate is 3.8 percent and the expected inflation rate is 7.3 percent? The nominal rate of interest would be []%. (Round to Iwo decimal places.)
How much is the company is worth? How much you would pay for it if you were Scott and Peterson?
In one page or more, describe in your own word what must happen during the phases of the SDLC (System development life Cycle)1. The planning phase 2. the analysis phase 3. the design phase 4. the implementation phase 5. the support phase.
Tech Company is a medium-sized consumer electronics retailer. The company reported $155,000,000 in revenues for 2007 and $110,050,000 in Costs of Goods Sold (COGS). In the same year, Tech Co. held an average of $20,000,000 in inventory. How many time..
What variables might explain or predict an outcome in your department or life? If you generated a regression equation, how would you interpret it and the residuals from it?
Identify the specific pricing strategy that best fits each description.
Define reliability and validity. Explain what types of job candidates are most likely to be high in terms of their reliability. In terms of validity? Does this make them more useful? Why or why not?
An international business operation manager is considering buying a smartphone and phone service plan. There are three service plans to choose from, all of which involve a weeklycharge of $25. Plan A has a cost of $0.35a minute for daytime calls and ..
The hospital has had a high rates of nosocomial infections (infections acquired in a hospital). There is also concern about bedsores and soiled linen. One patient's open wound was infected by maggots. What financial, operational, and other repercussi..
Explain how to create a work breakdown structure and how a project manager breaks down the overall project into packages.
Review the Discussion Questions and User Checklist at the end of Chapter 6, the Board of Directors and Major Projects, in your text Project Management: Strategic Design and Implementation. What kind of evidence might indicate that a company's b..
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