User Account

All Pages

Explain how you would test hypothesis

Assignment Help Marketing Management
Reference no: EM133293926

Case Study:

Your business research company has been invited by Vicinity Shopping Centres (VSC) to submit a formal proposal for a research project about shopper satisfaction with the Chadstone Shopping Centre. Chadstone Shopping Centre is the largest shopping centre in Australia and offers not only shopping but also many entertainment and food outlets. The VSC management team has asked your team to submit a research project proposal that will measure satisfaction with various stores and attractions at Chadstone Shopping Centre. Specifically, you have been asked to measure the visitor satisfaction at the food court and dining sections.

The proposal will need to be completed within five weeks. Your company has been asked to collect primary data using a highly structured closed-ended questionnaire.

Background: The centre contains 129,924m2 of shop floor space, about 530 stores and more than 9300 free car parking spaces. It has as many as 68,000 visitors on its busiest trading days and attracts about 400,000 tourists a year from interstate and 200,000 from overseas.

The VSC management is considering opening an additional food court section at the opposite side of Chadstone Shopping Centre than where the current food and dining sections are located.

1) What is exploratory research? Will your proposal include an exploratory research phase? Explain your reasoning referring to the possible types of research design.

2) One of your colleagues suggests you should use a single Likert scale item for measuring satisfaction. Explain if this is a good idea and give your reasoning why it is a good idea or not. Also include an example of an appropriate Likert scale item for measuring satisfaction at Chadstone Shopping Centre.

3) Suppose you were asked to also measure how much money a Chadstone Shopping Centre visitor typically spends when visiting the shopping centre.

a) explain how this spend would be best measured in your questionnaire (give your reasons),

b) formulate a hypothesis about the amount of money visitors spend,

c) explain how you would test this hypothesis,

d) state a hypothesis test conclusion if your hypothesis was supported in your analysis.

4) What type of survey method would you propose? Explain why you would propose this type of survey method instead of other possible types of survey methods.

Reference no: EM133293926

Questions Cloud

Concept of competitive advantage : Are outdated concepts and tools such as the product life cycle, product portfolio models, marketing warfare or Porter's concept of competitive advantage
Identify the product portfolio of samsung : According to the case study, Samsung is the largest chaebol in South Korea, with multiple related businesses. Identify the product portfolio of Samsung
Explain what it means for brands to take stands : Social marketing has come a long way and is about more than saving the environment. Discuss. In your answer, please also explain what it means for brands
What do you think brian means : What do you think Brian means and how is this statement related to Social Marketing - apply our resources to the fundamental problems still facing humanity
Explain how you would test hypothesis : explain how this spend would be best measured in your questionnaire and explain how you would test this hypothesis
Discuss how knowledge of consumer perception : Discuss how knowledge of consumer perception and comprehension can help inform Uniqlo's marketing activities.
Discuss the environmental influences : Discuss the environmental influences that affect the purchase of a meeting space, for a company such as IBM for its sale meeting. Explain your answer
Explain how spend would be best measured : explain how spend would be best measured in your questionnaire and formulate a hypothesis about the amount of money visitors spend
Define attitude and describe the abc approach : Define attitude and describe the ABC approach to attitudes. For each component of this approach, give an example that illustrates that component

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd