Explain how you would conduct an external strategic audit

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Explain how you would conduct an external strategic audit and PESTEL analysis for your firm (or a firm that you are familiar with). As a business leader, explain how you would organize a strategic external information scanning system for your firm. Would it be different for a small company vs. a large company? From the analysis, determine what the weapons of competition that rival companies can use to gain market share.

Reference no: EM131228348

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