Explain how you ascertained the author source

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Reference no: EM13734534

Analysis of the PR Branding Effort

Include the following for this section:

Find and describe a brand example created by each of the 4 author categories (companies, popular culture, customers, and influencers). Be sure to explain how you ascertained the author source. The brand stories do not need to be related to one another or represent a single brand.

Analyze each brand story from the point of view of the value or values that it portrays. Be specific, and back up your contentions using research.

Compare and contrast the types of value messages delivered with regard to author type.

Reference no: EM13734534

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