Explain how the price of an ad on google is calculated

Assignment Help Operation Management

Reference no: EM131888198

One of the most popular types of online advertising involves buying an ad-link on search engines like Google, Yahoo, or Bing.

Advertisers can narrowly target potential customers by buying an ad that will be placed next to the search results for a specific term.

For instance, if you used Yahoo search engine and typed in "spaghetti," you would get 13 million results, ranging from spaghetti recipes, to encyclopedia references, to a link for the "Church of the Flying Spaghetti Monster."

In the right column are "sponsored results"-ads for spaghetti cookbooks, pasta making equipment, and several distributors of spaghetti sauce.

Each search engine's advertising system is unique, but you can get a basic understanding of the process by investigating Google's system called "AdWords."

Go to the AdWords website and then answer the following questions. If the link does not work, you can start at google and click on "advertising programs" to get to the AdWords site.

1. Explain how the price of an ad on Google is calculated.

2. When purchasing search term advertising, a critical decision is identifying as many possible key terms to describe your product as possible. Suppose you were an online organic food store and you wanted to advertise your vegetarian spaghetti sauce on Google. What specific keywords would you want to include? (Hint: Use the "keyword tool.") List the best prospects.

3. Assume your daily advertising budget is $50. What would be the best combination of key terms and cost per click to reach your target audience?

Reference no: EM131888198

Questions Cloud

What can you see yourself doing or not doiing : Where are you now in your thinking about your professional future? What can you see yourself doing or not doing?

Provide an explanation of the intended messages convey : Explain how these organizations make use of digital media to represent their brand to specific segments of the market.

Analyze why you have decided to focus on particular topic : Analyze why you have decided to focus on this particular topic and area of psychology for your paper, and explain the importance of the topic.

Conduct a performance evaluation : You notice numerous other employees shaking their heads. You decide to approach your peer (also a friend) and address what your saw. What do you say?

Explain how the price of an ad on google is calculated : Assume your daily advertising budget is $50. What would be the best combination of key terms and cost per click to reach your target audience?

Why is vendor management sometimes very difficult : Why is vendor management sometimes very difficult? Do you agree with Bartons decision? You are in charge. Which vendor would you choose? Why?

Design compensation and reward plans : One of the most effective ways to control the service and human operations in your business is to align your goals with employees' compensation.

Explain the role of theory in research : Explain the role of theory in research. Identify a theory in your discipline and explain its basic tenets.

How does one get members of the clinical team to change : How does one get members of the clinical team to change their behaviors in support of standardizing devices or practices within a clinical organization?

User Account

All Pages