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Assignment: Business Plan Breakdown- The Marketing Plan
This is the second milestone of your business plan-the marketing plan.
Tasks:
Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
• Explain how the marketing plan targets the market segment.• Provide a positioning statement for your project.• Define the products and services you will offer.• Develop and detail a pricing strategy you will use.• Describe the promotion plan you will implement.• Identify the target locations with an assessment of their viability.
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