Explain how the fragmented retail system in india impacts

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Reference no: EM133481145

Problem: Global Supply Chain

You are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with Indian food companies; these ties make access to distribution channels difficult.

Respond to the following:

1) Explain how the fragmented retail system in India impacts supply chain functions.
2) Recommend a distribution strategy for the company to pursue.

Reference no: EM133481145

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