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An organization cannot persuade a customer to purchase a product or service without understanding the basics of "how people buy."In a two-page paper, address these following points
1.Describe why businesses study consumer behavior.
2.Using one past major purchase (ex. Appliance, home, education) you have been involved in and describe the process using the five stages that people go through in the buying process
3.Explain how the degree of involvement impacts the purchase process decision; include what your degree of involvement was for the product in the previous step.
Explain Marketing and Do the 4Ps of marketing apply in a world where it is increasing difficult to grab the attention of the consumer
the final paper should demonstrate an understanding of the materials texts assignments and discussions covered in this
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