Explain how the appeals used in advertising

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1. Briefly describe how a beer company might alter the cognitive and affective components of consumer attitudes toward beer products and toward the company.

2. Identify two of your roles and give an example of how they have influenced your buying decisions.

3. Select five brands of toothpaste and explain how the appeals used in advertising these brands relate to Maslow's hierarchy of needs.

Reference no: EM131304137

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