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Explain How technology has impacted marketing
1 How has technology impacted marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
2 We need to be aware of cultural differences when developing our marketing strategy. Just because a marketing strategy may be successful in the United States, it does not guarantee it will be successful in foreign markets.
While we need to be sensitive to the cultural differences, sometimes positioning our products as American can be used to create a niche market for those consumers who want to be different. With a population of over one billion, even a small market share can translate into substantial revenue.
example of a company who has been successful by marketing their product overseas as an American brand?
3 explain the difference between organizing the international marketing function as an export department, international division, and a global organization. What drives the evolution from one organizational form to another?
Explain Business- E-commerce and What do you think are the societal impacts of e-commerce
Explain Macromarketing and discuss some of the negative consequences of the internet and e-marketing on the global society
Explain E-Business Case Study- Michelle's and Each member of the team should research one of the above topics and make several key recommendations for his or her area
Explain Organizational Formation Variables for an Online Extension and Identify some of the key conditions or variables that will be necessary for the organizational formation of the new company they asked you to construct called
How might the internet and the associated World Wide Web effect international business activity and the globalization of the world economy?
Although B2B is by far the largest e-commerce category, B2C is more widely known. Why?
The aim of this assignment is to Prepare a Marketing Plan.
Explain DC transfer cards and The purpose is to encourage the public to purchase metro cards
Explain The solution to Microsoft antitrust trial and Discuss the impact of technology on business and Use effective communication techniques
Explain Trust and loyalty in an e-business and computer savvy folks can hunt around for sites before shopping but those less savvy are more apt to skip the e-commerce all together
The stages of the product life cycle The promotional mixes The different bases of market segmentation
Explain Performance in e-business and The need for Planning for performance in e-Business
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