Reference no: EM133392851

Based on the interviews and report prepared for the company below, design a Social Media plan that advances their corporate objectives and serves the needs of their key external stakeholders.

The plan should:

• Outline which social channels in which the organization should have a presence and what that presence should be used for

• Explain how success will be defined and measured in a way that maps back to organizational objectives.

• Make the case for the investment by citing best practices and statistics as appropriate.

Organization: Girls Who Code

Stakeholders:

Internal Stakeholders: Girls Who Code staff, board of directors, volunteers, sponsors, and donors.

External Stakeholders: Girls Who Code participants and alumni, parents, teachers, coordinators, and industry partners.

SWOT Analysis:

Strengths: Girls Who Code is a leading organization in closing the gender gap in computing. They have strong brand recognition and a loyal following, as well as a large network of partners and sponsors. They have a well-defined mission and set of values that align with the organization's goals.

Weaknesses: Girls Who Code does not have a large marketing budget, which limits its ability to reach potential participants and industry partners. They also lack a robust infrastructure to support the organization's growth.

Opportunities: Girls Who Code has a chance to expand its reach and expand its network of partners and sponsors. They can also leverage their existing relationships to increase awareness of and engagement with their programs.

Threats: There is a growing lack of interest in computer science among young people and Girls Who Code faces competition from other organizations that are working to close the gender gap in computing.

Overall Marketing Objectives:

The overall marketing objectives of Girls Who Code are to increase awareness of their programs and to recruit more participants, volunteers, sponsors, and donors. They are also focused on building relationships with industry partners and leveraging their networks to further their mission.

Social Media Strategy:

Girls Who Code will use social media to increase awareness of their programs, recruit participants and volunteers, and build relationships with industry partners. They will also use social media to share success stories and create a sense of community for their alumni. To achieve these objectives, Girls Who Code will create and maintain a presence on key social media platforms, including Twitter, Instagram, and Facebook. They will use these platforms to share updates about their programs and events, engage with their followers, and promote their successes. They will also leverage social media to run targeted campaigns to recruit participants and volunteers. Finally, they will use social media to build relationships with industry partners by creating content relevant to their interests.