Reference no: EM133903311

Assignment:

Midtown Bistro, a local restaurant, has hired you to help them develop a new online business initiative. The company wants to use social networking activities in its marketing plan and integrate it into its Web site. In one or two paragraphs, identify three benefits that Midtown Bistro might hope to obtain from this initiative and then write one additional paragraph about how it might measure its achievement of each benefit objective.

On a group basis, please research and analyze the following:

1) Name four activities that a business might want to accomplish online and for each activity, briefly explain why its success might be difficult to measure.

2) Outline two online activities that businesses can use to improve the value they provide to customers.

3) List and describe four specific activities that a company might undertake in the formation of an online business initiative.

4) In the third wave of electronic commerce, businesses no longer limit their vision of online activity to Web sites. In two or three paragraphs, outline at least two online business implementations that would not be accomplished by building or improving a Web site.

5) No matter how a company measures the benefits provided by an online business implementation, it usually tries to measure those benefits in monetary units. Explain why this is a good practice.

6) Name and describe two specific costs that might be included in the total cost of ownership of an online business initiative.

7) The cost of launching an online business has increased steadily since the early years of electronic commerce. Explain why this change has occurred.

8) Explain the advantages and disadvantages of using ROI to evaluate online business proposals.

9) Explain why early outsourcing is often used for some parts of online business initiatives.

10) Explain how incubators and accelerators work. In your answer, compare these two approaches and provide at least one example of each.