Explain how important is the dessert wine segment to firm

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Q. Explain how important is the dessert wine segment to the industry and to E&J Gallo Winery? Explain how do these products fit with Gallo’s stated position on the quality of its products? Do brands like Thunderbird and Night Train have any redeeming features as a product, even if they are in demand by a segment of the population? If Gallo Winery decides to abandon the Thunderbird and Night Train brands, illustrate what will be the impact on those individuals who abuse the dessert wine products?

Reference no: EM13109348

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