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Describe four marketing management philosophies. The role of marketing and the character of marketing activities within an organization are strongly influenced by its philosophy and orientation. A production-oriented organization focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
A sales orientation is based on the beliefs that people will buy more products if aggressive sales techniques are used and that high sales volumes produce high profits. A market-oriented organization focuses on satisfying customer wants and needs while meeting organizational objectives. A societal marketing orientation goes beyond a market orientation to include the preservation or enhancement of individuals' and society's long-term best interest
1. Your company president has decided to restructure the firm to make it more market oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation.
2 . Donald E. Petersen, former chairman of the board of Ford Motor Company, remarked, "If we aren't customer driven, our cars won't be either." Explain how this statement reflects the marketing concept.
3. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following such an orientation?
Identify current products that are on the market today and discuss the following: Select separate products as an example of each of the stages of the Product Life Cycle concept
Trends that may impact sales (e.g., unemployment rates, disposable income, consumer confidence index, housing market, etc.) Analyze consumer characteristics (e.g., needs, attitudes, brand loyalty)
Share a key influence related to choosing a brand that a colleague posted that you may have overlooked in your initial posting. Be specific about why that influence would (or would not) be appropriate for you in choosing a product or service, a..
How much searching a consumer does will depend on the strength of the drive, the amount of initial information, the ease of obtaining more information, the value placed on additional information, and the satisfaction one gets from searching.
Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies:
Explain Prospective buyer of a business- sources for accurate data and How much negative information can you expect the seller to give you about the business
Increasing sales to channel members and efforts to increase personal selling
What is your brand's image? What is your brand's target market and customer orientation? How does it manage this
this assignment is about planning a relevant and useful marketing research project.nbsp you are not expected to carry
Case: Aero Marine Logistics, Read Case and submit a paper on your analysis of this case. The paper must be at least four pages in length (excluding the title and reference pages), formatted according to APA style
The type of decision making a consumer uses for a product does not necessarily remain constant. Why? Support your answer with an example from your own experience.
Develop a Personal Marketing Plan. Make sure that you cover STP and 4Ps of Marketing.
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