Explain how factor-rating method

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Reference no: EM133962007

Question

1. Coffee consumption is growing in South Africa, and the introduction of Starbucks to South African consumers means that hundreds of new customers can now enjoy Starbucks 100% Arabica coffee, ethically sourced, and hand-crafted into a wide range of unique beverages. Starbucks opened its doors for the first time in Southern Africa in April 2016. Their first two stores are located in the cosmopolitan Rosebank district and the Mall of Africa, Midrand. These two stores are the start of a journey to bring the Starbucks experience to the rest of South Africa. With reference to this, discuss the service location strategies that Starbucks could employ to expand their business into Cape Town and KwaZulu Natal (15)

2. Explain how the Factor-rating Method could be used to determine the most costeffective location for Starbucks.

Reference no: EM133962007

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