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In the short cases that follow, a variety of psychological variables and social influences are operating to influence a consumer's response. For each case, identify the relevant psychological variables and social influences and briefly explain how each item is illustrated in the case.
ulie Simmons has had a cold--and all of the typical symptoms that come with it--for almost a week. At first she hadn't taken any medicine. She had always felt that there wasn't anything you could do with a cold. However, while she was playing cards at the home of some friends they kidded her about her ninny, red nose. When they offered her an Advil cold and flu tablet, she figured it wouldn't hurt to try it. To her surprise, she felt much better after taking the tablet. The next morning, she stopped at a drugstore on her way to work and bought a package of the medicine. Julie had never heard of Advil before, but while driving home from work that evening she noticed a large billboard for Advil.
a. Psychological variables
1) Explanation:
2) Explanation:
3) Explanation:
b. Social Influences
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