Explain how database marketing can help identify customers

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Reference no: EM132304148

Offer at least a paragraph of insight, in your own words and by using examples, on EACH of the numbered points below (minimum three paragraphs to be submitted) and then answer question number 4 as well.

1. Explain how database marketing can help identify customers and build relationships. What is the "best type of information" to use to build a marketing data warehouse?

2. Define direct marketing and expand on its use of many media to reach the target market. Provide an example of direct marketing you have experienced. See Pg. 324 in hardcopy text- Figure 11.10 for methods that Direct reaches its targets.

3. Explain how advertising and promotion assist the face to face personal selling function. How can advertising "open doors" for personal selling? (This could be business to consumer or business to business)

4. In the article you read about Data Mining and Target, why did an angry customer approach the store manager? Do you think data mining is ethical or has marketing tactics gone too far?

Reference no: EM132304148

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