Explain how consumers use expectancy-value model

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Explain how consumers use Expectancy-Value Model and Theory of Reasoned Action to form attitudes.

What is the purpose of the model and theory?

What are the components of each model and theory?

How does the model and theory explain forming an attitude and behavior?

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Explain how consumers use expectancy-value model : Explain how consumers use Expectancy-Value Model and Theory of Reasoned Action to form attitudes.

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