Explain how and why your country networked readiness

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Reference no: EM133494538

Case Scenario: You are the owner of Perigord Bakery, which is currently located in the city closest to where you live. You specialize in breads and sweets from many different countries and now have operations in six regions of the U.S.

Your task is the following:

Based on the scenario, identify another country outside the United States to research and determine the feasibility of

entering this foreign market for the Perigord Bakery as the owner
This week we will address:

Political/Legal Factors
Technology Factors
Geographic Factors

Use bulleted points to make your main points (3-4 bullets per slide) and then explain those bulleted points in

Complete steps 4-7:

Step 1: Political/Legal Factors

Go to the World Bank Group's (2020) "Doing Business" website and:

Note the "Ease of Doing Business" ranking (1= easiest) and "Starting a Business" (1= easiest) and "Registering Property" (1= easiest) for your chosen country.

Then go to the World Economic Forum's (2020) website for "country and regional trends from the NRI", scroll down to Table 2, and:

Note the ranking of the political and regulatory environment by country (1 = best environment).

Provide the four rankings noted above for your chosen country.

Explain why these political/legal considerations represent opportunities or threats to entering this market.

Step 2: Technological Factors

Identify the ranking of technology for your country (1 = most networked) on the World Economic Forum (2020) website in the first table.

Explain how and why your country's networked readiness ranking will present an opportunity or a threat to the success of Perigord Bakery in the country that you chose.

Step 3: Geographical Factors

Using the CIA World Factbook (n.d.) source, explain why geographical factors are possible opportunities or threats to entering this market, considering distribution of your product.

Step 4: Summary

Based on your analysis, explain whether you would pursue expansion into your selected country for Perigord Bakery. Why or why not?

Describe the advantages and disadvantages of one (1) of the following means of expansion for the bakery, regardless of your decision to expand into the country market or not: exporting, licensing, franchising, or joint venture (see the learning activity).

Reference no: EM133494538

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