Explain how advertising affects consumer behavior

Assignment Help Microeconomics

Reference no: EM133843240 , Length: Words Count:500

Overview

Scenario: As a recently hired financial analyst, you have been assigned management of wealth assets in a portfolio that invests in industries with strong market cap potential and strong earnings outlook. The division manager has requested a microeconomic industry profile with a five-year forecast.

Review the Final Project: Microeconomic Industry Profile and Forecast description.

Instructions

The purpose of the activity in a role as a financial analyst is to inform a fictional audience of the board of directors and senior management of the results of your industry profile and forecast. Summarize your findings through a presentation to your Board of Directors:

Presentation Requirements:

Presentation slides can be in any file format that provides the audio and visual formats necessary to meet assignment requirements (such as PowerPoint, available via Ocean Connect, or Canva, which is free for students).
Submissions should be between 5 slides and 7 slides in length not counting a cover slide at the beginning and a Reference slide at the end. Must include 50 to 100 words of speaker notes, spoken video, or audio voice-over per slide.

TOPIC- FOOD SERVICE INDUSTRY

Objectives

Explain how advertising affects consumer behavior.
Examine the effect of suppliers on price and quantity.
Differentiate between a perfectly competitive firm, a monopoly, and a monopolistically competitive firm.
Identify the factors that affect a firm's decision-making process in a monopolistically competitive market.

Reference no: EM133843240

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