Reference no: EM132371479 , Length: word count:2500
Learning Outcomes
a) Explain fundamental management accounting concepts and terms. Apply management accounting techniques that underpin cost management strategies in organisational contexts
b) Evaluate financial performance measurement processes, pricing and product mix decisions
c) Evaluate contemporary approaches to measuring and rewarding performance using financial and non-financial indicators and systems such as the balanced scorecard and benchmarking
d) Evaluate ethical issues in a management accounting context.
Topic: Management accounting problem (case study).
Task details: Background:
Cool Destinations Ltd owns a chain of backpacker lodges located throughout Australia. The company's profits have declined over the past year. In an attempt to isolate the causes of poor performance, the company has recently introduced a costing system to estimate the cost of its major services at each lodge. The company intends to use this information to review the service pricing structure and assess the profitability of its various service lines at each lodge.
Snowy Mountains Lodge is one of the busiest lodges in the Cool Destination chain. One of its main products is the provision of accommodation, which involves three main processes: reception, room maintenance and the collection of payments for accommodation. The lodge charges backpackers $40 per day for single bedrooms (double rooms are not available).
Another major product is the provision of evening meals, which involves a variety of ingredients and two major processes: kitchen service (cooking and clean-up) and table service. The price of the evening meals varies between $5 and $15, depending on the menu items selected.
A third product is the provision of a range of one-day and half-day tours. The lodge hires guides and provides equipment and transportation for a range of activities such as whitewater rafting, canyoning, canoeing and mountain trekking. Picnic lunches, purchased from the local bakery, are also provided for full-day tours. Tour prices vary considerably, depending on the activities included.
In the past year, the Snowy Mountains Lodge provided accommodation to 2 400 backpackers, who stayed an average of 5 nights each, purchased 8 000 evening meals, 300 one-day tours and 400 half-day tours. The following data relate to the Snowy Mountains Lodge for the past year.
|
Accommodation
|
|
Cost
|
Reception
|
Room maintenance
|
Collection of accommodation
payments
|
|
Staff salaries
|
$50 000
|
$105 000
|
$60 000
|
|
Equipment depreciation and insurance
|
6 000
|
155 000
|
4 000
|
|
Electricity
|
3 000
|
5 000
|
2 500
|
|
Telephone
|
4 000
|
0
|
2 000
|
|
Building Lease*
|
1 200
|
30 000
|
900
|
|
Linen
|
0
|
4 800
|
0
|
|
Consumables
|
3 000
|
35 000
|
2 000
|
|
Evening Meals
|
|
Cost
|
Kitchen Service
|
Restaurant / table service
|
|
Staff salaries
|
$50 000
|
$30 000
|
|
Equipment depreciation and insurance
|
20 000
|
25 000
|
|
Electricity
|
15 000
|
4 000
|
|
Telephone
|
1 100
|
900
|
|
Building Lease*
|
1 900
|
4 100
|
|
Tours
|
|
Cost
|
|
|
Tour guides
|
$200 per day
|
|
Equipment depreciation
|
$20 000 per annum
|
|
Tour van depreciation
|
$5 000 per annum
|
|
Fuel and van maintenance
|
$10 000 per annum
|
|
Public liability insurance
|
$15 000 per annum
|
|
Picnic lunches
|
$12 per person per day
|
|
Other expenses
|
$6 000 per annum
|
Required:
1. Use process costing (show all workings) to estimate:
a. The cost per person of the accommodation process.
b. The cost per day of the room maintenance process. Occupied rooms are maintained (i.e. vacuumed and dusted) each day.
c. The cost per accommodation payment processed.
d. The total cost per person per day of accommodation, on average, assuming a five-day stay.
2. Assess the profitability of the accommodation service, per person per day and in total.
3. Assume that the same kitchen and restaurant processes are used for each customer. Use a hybrid costing approach to estimate the cost of the following evening meals:
|
Meal
|
Cost of ingredients
|
|
Roast
|
$4.20
|
|
Spaghetti bolognese
|
$3.30
|
|
Vegetarian burgers
|
$3.78
|
|
Fish fillets
|
$5.40
|
4. Given the information about the costs of the kitchen and restaurant processes, do you believe that the evening meal service is profitable? Explain your answer.
5. Describe the approach that you would take to estimate the cost of each tour.
6. Given the information about the costs of the tours, do you believe that the tour service is profitable? Explain your answer.
7. In light of recent innovations within the hospitality industry what recommendations would you make to the management of the Snowy Mountains Lodge to improve the profitability of its business? Link these recommendations to the quantitative analysis performed.
8. How might management of Cool Destinations Ltd use this information - what strategic considerations may be reviewed.
Task Details: Groups are to analyse the information provided, make appropriate calculations, develop recommendations and draw conclusions from their analysis. Submissions are to be in the form of a professional business report and include a title page, executive summary, table of contents, introduction, body, conclusion and reference list.
Style and Format:
1. Report should be typed on single sided pages, using Arial 11 font, double line spaced with 2.5 cm margins all around.
2. Reference and reference list - in text referencing should be in accordance with the Harvard Anglia method. The reference list should be prepared in accordance with the Harvard Anglia method and list only those references cited in the body of the report.
Research requirements: Students need to support their analysis with reference from the text and a minimum of six (6) suitable, reliable, current and academically acceptable sources - check with your tutor if unsure of the validity of your sources. Groups seeking higher grades should support their analysis with an increased number of reference sources comparable to the grade they are seeking.