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Explain Ellen Longbow is the chief financial officer (CFO) at a startup e-commerce firm that sells products popular with college students
Ellen Longbow is the chief financial officer (CFO) at a startup e-commerce firm that sells products popular with college students. She has asked you to do some Internet research on three competing companies that permit credit-card purchases at their e-commerce sites. Create a table (or spreadsheet) that summarizes how each site handles the following issues:
(a) What information does each site require before permitting you to use a credit card?
(b) What steps must you go through to complete a transaction?
(c) What features do they incorporate to facilitate overcoming the limits of security, merchant risk, cost, etc.?
(d) How do they authenticate cardholder identities?
The purpose of this assignment is to: Provide learners with understanding and skills relating to the fundamental concepts and principles that underpin the marketing process.
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