Explain effectual segmentation and positioning

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Question

Group of students in this class like different products, like to travel to different places, like different brands, and so forth. Imagine in the marketplace where there are millions of customers. Companies must be able to cater to customers' needs in an efficient and effective manner; therefore, they must identify groups with similar needs and cater their marketing efforts to reach out to them. Additionally, companies must understand how customers should think of their products in the market.

Explain effectual segmentation and positioning and develop assumptions about best, first segment to attack?

Reference no: EM133944574

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