Explain effective approaches in pursuing the sale

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Reference no: EM13115047

Review the scenario below and consider effective approaches in pursuing the sale. Submit a 1-2 page paper that describes how each of the attention-getting techniques below might be used to approach the customer. In a few sentences each, describe scenarios in which you use each of these approaches to obtain the interest of the potential customer.

* Introduction approach
* Referral approach
* Offering a benefit
* Curiosity approach
* Compliment approach
* Product approach
* Getting agreement on a problem
* Survey method

Scenario:

You've met an entrepreneur at an industry conference/trade show and collected her business card, promising to follow up on return to your office. As an entrepreneur, you know she will have cost concerns, timing issues (it's a small business, and she is pulled in many directions), and potential liability concerns. Your advertising agency is new in this area, and you are building your business/clientele also.

Reference no: EM13115047

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