Explain each and give reasons for your preferred theory

Reference no: EM132013919

Question: Your new Marketing Director asks for your opinion about which of the two theories, Cognitivism or Behaviourism, is the best approach to understand buyer behaviour. Explain each and give reasons for your preferred theory. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Reference no: EM132013919

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