Explain e-commerce/internet- balanced scorecard

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Explain E-Commerce/Internet: Balanced Scorecard, Analytics, Metrics

Can you please help me put these questions together about this Performance Metrics and Balanced Scorecards paper with only 2-3 references. Thanks in advance for your assistance.

This week, compose a 2-3 page essay defining and examining Performance Metrics and Balanced Scorecards as they relate to e-commerce and e-marketing. Revolve your essay around the following prompts:

1. What is the Balanced Scorecard and how do companies use it in e-business?

2. How does the Balanced Scorecard help e-business examine results? Would you recommend that e-businesses also look at results form a societal perspective?

3. What are several types of social media engagement metrics?

4. What are three ways of collecting Web analytics?

 

Reference no: EM1323596

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