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Explain the difference between direct retailing and direct marketing. Then, provide two examples of companies that sell using direct retailing and two examples of companies that sell using direct marketing. Please, use examples other than those in the book. Note: Do not tell me methods of direct retailing (email, catalog, etc.) give me examples of companies that use the method. This chapter also mentions suggestion selling and trading up. Provide a customer-focused example of each one of these and explain why each of your examples would make sense for the customer. Finally, do three Google searches using each of these terms separately: "shoes" - "shoe sale" - "athletic shoes." Then, tell me about the variety of results that pop up for each term (you only need to comment on the first 12 stores listed in the results). For each of those three searches, how would you classify the first 12 retailers based on both sections 15-2e and 15-3 in the book? Where is there overlap among these three searches and where is there not? What are your thoughts based on these findings?
What is not a pro of Protecting Intellectual Property rights:
which of the following events is likely to encourage a company to raise its target debt ratio other things held
Garden Variety Flower shop uses 187.5 clay pots a week. Annual carrying costs are $0.60 per pot per year. Ordering costs are $20 per order. Lead time is 2 weeks. The store operates 48 weeks per year. How much should the store order at one time? How m..
What are the advantages and disadvantages of virtual teams? If virtual teamwork is so good, why is it not more common?
How would you design an experiment able to test the effect of time pressure on consumers' ability to solve mathematical puzzles?
Please discuss the (1) Micro/Industry Environment, (2) Macro/General Environment, and (3) any other specific environments that exist in/outside organizations.
What is the difference between an informative presentation and a persuasive one? Provide an example in your response. Do some disciplines lend themselves more to informing rather than interpretation and attitude?
Shortly after Carol Bartz, IT executive and age sixty, was appointed as the new CEO of Yahoo! Inc, she made the following comments: “Let’s give Yahoo! some frigging breathing room...and we are going to focus on really getting outward looking and kick..
Select a company with long term bonds outstanding. Locate and analyze a current quotation for that bond. Compare the current price with the par value. Explain at least one (1) reason for the difference.
What types of education, training, and experiences do you think would best prepare someone to be an effective project manager? (Make sure to put some thought into this question, and explain why you think the things you suggest would be good preparati..
Thinking about this as a future business professional: in what ways is "human optimism" dangerous, requiring additional realistic or pragmatic care and thought? (and why?!?)
Your manager stated that her communication network needs to function nearly all the time. You have been designated to be the project manager to improve the reliability of the system. the current network has three routers that are in the same series a..
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