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Explain dangote cement brands marketing mix

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Reference no: EM133419166

Assignment:

Task to develop in report format:

1) Develop a branding strategy for Dangote Cement in Nigeria.

2) Explain Dangote Cement brand's Marketing Mix.

3) Perform a SWOT analysis

4) Identify the brand's Target Group:

a) Demographics.

b) Psychographics: lifestyle, behavior, feelings, insights, etc.

5) Decide the brand's Main Benefits from a customer's perspective.

6) Explain the Supporting Evidence for the above-mentioned benefits from the brand's perspective.

7) Write the Brand Positioning Statement in one single paragraph.

8) Conclusion Formalities:- References and Appendix in Harvard style Bibliography.

Reference no: EM133419166

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