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Question: You work as a supervisor in a manufacturing firm. The company has implemented a balanced scorecard performance-appraisal system and a financial bonus for exceeding goals. A major customer order for 1,000 units needs to ship to a destination across the country by the end of the quarter, which is two days away from its close. This shipment, if it goes well, will have a major impact on both your customer-satisfaction goals and your financial goals. With 990 units built, a machine breaks. It will take two days to get the parts and repair the machine. You realize there is an opportunity to load the finished units on a truck tomorrow with paperwork for the completed order of 1,000 units. You can have an employee fly out with the 10 remaining parts and meet the truck at the destination city once the machinery has been repaired. The 10 units can be added to the pallet and delivered as a complete shipment of 1,000 pieces, matching the customer's order and your paperwork. What do you do?
select an existing product and identify its target market. describe how each variable of the marketing mix product
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In both of the commercials above, Old Spice is leveraging product smell to target consumers. However, as you can see by the difference in these commercials, the company has significantly re-branded itself to appeal to a new generation of consumers..
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What marketing research methods would you recommend to a retailer like Kmart to learn more about the consumer shopping experience in its stores and to better understand what consumers think about Kmart?
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