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Explain consumer shopping tendencies for skin care products

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Reference no: EM13990151

Article- In Aisle Five, $50 Skin Cream - Big Beauty Push Up Skin-Care Prices at Mass Retailers by Elizabeth Holmes.

Please read the article and finishi the following questions.

1. In your own words and in 50 words or less, summrize the central premise of this article.

2. What recommendations, besides the stratageies mentioned in the article, would you make to a retailer trying to sell
"masstige" products?

3. What consumer behavior trends,concepts,or theories can help explain consumer shopping tendencies for skin and hair-care products?

Attachment:- Article.rar

Reference no: EM13990151

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