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1) The marketing manager for a manufacture of specialty watches designed for runners. ask - Would you sell these items through retail stores or would you try to direct marketing * either alone or in combination with retail distribution) ? Why?
2) Many contend that interactive electornic media will revolutionize consumer buying patterns. What is your opinion? What advanatges are offered? Will traditional retail shopping become largely obsolete?
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Management believes they can increase the price per chair by 10 percent in this new situation and improve profits by 10 percent. However, the sales department cautions that the price increase may decrease sales by 10 percent because the chairs wil..
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Explain Online Activity Tasks and Internet governance and its relationship to e-business and explore the section covering Governance on Professor Rappa's e-business
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