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Explain Company Selection Description
Select a topic for an E-Business Plan. Include a description of the selected e-business that focuses on the product and/or services being provided.
Develop an abbreviated e-business plan to create a new business or expand a current one that would be enabled through and depend upon electronic commerce. The business plan can include a business idea that you have and want to transform into a business opportunity or an improvement upon an existing business. You should make it clear how you are adding value to the proposed or existing business venture by clarifying the process and content of developing the e-business plan under consideration.
Explain E-commerce & Marketing- Place component/ B2B vs. B2C and what are the differences in marketing to a business as opposed to a consumer
Explain the Ansoff Product-Market Expansion Grid and discuss its importance in strategic marketing planning. You are required to support your answer using examples from the tourism and hospitality industry
Describe the importance of the offer and acceptance for the formation of a valid contract Show the impact of express contract and implied contract Examine the meaning and effect of express terms in contracts
What is the importance of marketing and what is the scope of marketing? What are the marketing advantages of strong brands? Describe the four steps of brand building.
Format of a professional business report
Evaluate sources of information, methods of collection and analysis suitable for international marketing. Critically compare and contrast strategies for export, international and transnational marketing.
Explain Online User Profiling/ E-Commerce and describe the characteristics used to identify and profile online users and how those characteristics differ from descriptions of traditional consumers using physical and personal traits
Explain Amazon's technology and business and describe How has Amazon used technology to revamp the book-selling industry
Write a journal on Buyer Behavior
Describe ethical considerations with regard to marketing to children. When the marketers' pitch includes a cause component
Investigate the concept and process of marketing. Be able to use the concepts of segmentation, targeting and positioning.
Explain Key Elements of E-Business Strategy Framework with references and specific examples
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