Explain commonly methods of evaluating marketing programs

Assignment Help Business Management

Reference no: EM13115061

question 1. which of the following is correct? There are 3 commonly methods of evaluating marketing programs are 1.marketing metrics, 2.marketing dashboards and which one?
a. marginal analysis
b. marketing audits
c. marketing roi
d. marginal analysis
e. marketing control boards
Question 2; marketing plans must enable results to be compared with planning targets which allows the flexibility to update original plans. which is correct?
a. replanning
b. contingency planning
c. down sizing
d. dynamic planning
e. proactive change
question 3; which marketing strategy involves retaining focus on a single product line but marketing it to new markets? which is correct?
a. full coverage
b. market specialization
c. product specialization
d. selective specialization
e. market product concentration
Question 4; based on relative competitive scope ( broad target to narrow target) and source of competitive advantage (lower cost differentiation) proters four grneric business strategies are cost leadership, cost focus, differentiation focus, and which of the following is correct?
a. service leadership
b. diversification
c. reactive
d. differentitation
e. quality focus

Reference no: EM13115061

Questions Cloud

Explain this three main types of interspecific interactions : Explain this three main types of interspecific interactions:Competition, Predation and symbiosis (between species) and give an example of each.

Break even point and fixed cost : For 2011, Flint Corporation sold 100,000 units of its profit for $20 each. The variable cost per unit was $12, and Flint's margin of safety was 30,000 units. What was the amount of Flint's total fixed costs?

What was the color of the vapor emitted : In the tin oxide laboratory activity, what was the color of the vapor emitted when the nitric acid was added to the tin.

Why is endo agar used instead of nutrient agar : Suppose you were to count one coliform colony produced from a 10 ml water sample. What is the coliform density of the water in cells per 10 ml? Is the water potable? Explain.

Explain commonly methods of evaluating marketing programs : which of the following is correct? There are 3 commonly methods of evaluating marketing programs are 1.marketing metrics, 2.marketing dashboards and which one

What product did he get : Greg Nard added an equivalent of 3,4-epoxy-4-methylcyclohexanol to an ether solution of methyl magnesium bromide and then added dilute hydrochloric acid.

What would be the genotype and genotype ratio : What would be the genotype and genotype ratio if you crossed wild-type (dominant) female flies with white-eyed (recessive) male flies?

Compute gpa will student need to have admitted in school : The Average GPA is known to be 2.67 with standard deviation = 0.58. What GPA will a student need to have to be admitted to the Tech school?

Explain in detail the evolutionary specializations : The story of Archaeplastid evolution is, in many ways, the story of coming onto land. Starting with the Charophyta and ending with the Embryophyta, explain in detail the evolutionary specializations which have allowed many archaeplastids to live s..

User Account

All Pages