Explain columbia''s backpacks

Assignment Help Marketing Management

Reference no: EM1324555

Explain Columbia's backpacks

I have a course project which I have chosen Columbia (www.columbia.com) as the company and backpacks as the product.

Please provide:

1) A detailed description of the company (Columbia) and

2) Resources that can be used in the marketing analysis

Reference no: EM1324555

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