Explain british airways- principles of marketing

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Reference no: EM1335143

Explain British Airways: Principles of marketing, competition, strategy, implementation, CSR

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare in APA format.

Describe the main line of business of the company.

You have been working with a product of your creation that dealt domestically. This week, we will switch gears and address a REAL COMPANY that does global business.

The Analysis

-Describe the main line of business of the company
-Names four of the countries in which the company operates
-Explains, in detail, the implementation of the 4P's marketing mix concept by the company including:
competition
target market
product strategy
distribution strategy
communication strategy
pricing strategy
-Describes any differences observed in the implementation of this concept, from one country to another

Reference no: EM1335143

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