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Explain brand which uses multiple media sources

Assignment Help Marketing Management
Reference no: EM13106066 , Length: 1778 Words

Consider your favorite product and/or service. Give examples of how brand uses different marketing tools to contact target customer and deliver branding message effectively and efficiently. For instance if you select Toyota you will locate different forms of communication like a television commercial, radio commercial, magazine, newspaper or Internet ad etc. and conduct analysis of target customer, message being communicated and overall effectiveness of media source. Choose a brand which uses multiple media sources. What do you like/dislike about marketing message? Does their message appear consistent throughout different media sources used? Do you believe that one media source was more effective than another and explain why?

Reference no: EM13106066

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