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1. Explain brand personality and give examples.
2. Explain how marketers use psychographic data.
3. Explain VALS2 and how marketers use it.
Imagine that you are starting a business. What type of forecasting model would you use to decide how many products you will be selling? Would you use the same forecasting model after you have been in business five years? Why or why not?
What is the test that judges use to define the ‘duty of due care’ in negligence? When you go into 7-11 to buy a Slurpee, what status are you and what kind of duty does the landlord owe you? What is the name of the legal theory that made the employer ..
Agree or disagree: "I think managers are responsible for the failure of business firms." Please explain with specific examples. Why is the strategic control exercised by a firm’s strategic leaders important for long-term competitiveness? How do strat..
Contingency theories isolate situational variables. Please explain the contingency theories including Fiedlers Contingency Model and the Path-Goal Theory.
what is the internal rate of return for a project with an initial outlay of $10,000 that is expected to generate cash flows of $2,000 per year for 7 years? A stock split will cause a change in the total dollar amounts shown in which of the following ..
With relevant examples, discuss how philosophical assumptions, the problem to be studied, the data to be gathered, and the methods of data analysis to be employed are related in conducting qualitative research.
What do you see as Michael Collin's leadsership traits? Which of these traits do you consider a strength? A weakness? explain. What do you think of Michael Collin's approach to leading the region? How would you characterize his people-oriented versus..
Which of the following is an example of the competitive aspect of strategic alliances?
Craft a 600-800 word paper comparing and contrasting “worst” vs. “best” communicators, deciding on key points, then using the all sources provided and tying to course concepts from the text. What do you admire most about effective communicators? What..
Explain how personality, satisfaction, motivation and job characteristic can make an individual more or less susceptible to the effects of work pressure and stress? What aspects of personality might tend to increase or decrease work pressure and stre..
"Ethics, Corporate Governance, and Corporate Social Responsibility (CSR) " Please respond to the following:
Please describe how one or more of Porter's models (i.e. the value chain concept or the five force industry model) can be applied to help a firm improve it's global supply chain resulting in some form of new or improved competitive advantage.
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