Explain brand distribution channels

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Reference no: EM1345157

Please answer the subsequent four questions. It should be more than 10 sentences however no more than 15 sentences for each questions.

Pricing Strategies Please respond to the following-

1) Pick a health as well as beauty brand and item you use regularly for instance shampoo, moisturizer, shaving cream, razor blades and so on. Imagine this brand is spreading its reach to a new target audience with a new product. Classify this new target audience as well as then outline the beginnings of a pricing strategy for this new product by offering specifics instead of generalities about the strategy. For instance don't merely say ‘I suggest a competitive price.' Instead say ‘I suggest a high-volume, low-introductory price.' Offer a rationale for your strategy choice(s).

2) In today's economic climate and retailers are continuously conducting sales in order to get customers in their doors. Analyze the short-term as well as long-term effects of continuous sales to all stakeholders.

‘Distribution Channels' Please respond to the following-

1) Imagine you are a brand manager for your favourite food product. You have been challenged with finding a new distribution channel for a product under your brand supervision. Think through how you would method this challenge and then outline this new distribution channel.

2) From the case study as well as analyze the distribution channels for Zappos to reveal weaknesses as well as then recommend how to strengthen the weaknesses

Reference no: EM1345157

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