Explain and perform many different channel functions

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Do you think diet coke could have been repositioned to change consumers' perceptions of it enough to be considered a drink equally appealing to men? Why or Why not?

Off-price retailers specialize in having a consistent line of merchandise available at discount prices. a. True b. False

John used to work for a large, well-known retailer. He left that company to go to a smaller company, and in doing so, he discovered that the channel functions were handled very differently in the smaller firm. Looking back at his experience, he noticed that larger firms: a. perform many different channel functions themselves. b. have more control in the channel. c. can be more efficient. d. can save money. e. all of these.

Reference no: EM1393319

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