Explain analysis techniques used in social media

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Reference no: EM133797504

Social Media Analytics

Assessment Title: In-class case study and peer review

Your Tasks

Create a PowerPoint slide deck addressing the criteria below for the organisation assigned to your class

Deliver an oral presentation of the PowerPoint slide deck that you have created

Complete a peer review of the contribution level made by your groupmates towards this assessment

Assessment Description

Background: The ever-increasing importance of social media
Social media for business is no longer optional; it is a meaningful way to reach your customers, gain valuable insights and grow your brand.

Week 5 Task: You have been assigned by your organisation to present about social media, social media analytics techniques and crisis management preparation. You are to offer recommendations, communicated in PowerPoint slides, to your organisation on how to use social media analytics techniques to gain an advantage against the competition. Get solution now!

Students must be in attendance during Week 5 class in order to receive marks for Assessment #1.

Week 6 Task: Groups will be given 30 minutes at the beginning of class to prepare a presentation of their recommendations from the PowerPoint slides they created during the Week 5 class. All members of the group must present in order to receive marks for Assessment #1. All group members will earn the same marks for Assessment #1 unless there has not been an equal contribution made by certain group members, in which case their marks may be adjusted. This will be decided on by the peer review that students complete and the facilitator's observations and judgement.

Assessment Instructions

By Week 4, form groups of 4 or 5 students and inform your lecturer of these groups.

You will be provided with a case study at the beginning of Week 5 class. You will be asked to:
Explain the techniques learned and apply them specifically to the case study provided
Present your insights in the slides that you will submit, using short sentences and more visual communication - this is not a paper!
One member from the group will upload the PowerPoint slides via Turnitin at the end of Week 5 class
In Week 6 class, your group will deliver a 10-minute presentation of your PowerPoint slides to your lecturer, after which you will fill out a peer review survey

Content per Slide

Slide 1: Title slide, containing student names and ID numbers

Slide 2: Executive Summary describing your organisation and its goals to achieve using social media analytics

Slide 3: Introduction and explanation of why social media has become crucial to marketing and reputation building

Slide 4: Explain two analysis techniques used in social media analytics

Slide 5: Identify, present, and explain a use case of these two techniques to assess your organisation's specific audience sentiment or competition status

Slide 6: Recommend specific actions for your organisation to succeed using these two social media analytics techniques.

Slide 7: Identify how to create and apply a crisis management plan for your organisation

Slide 8: Recommend specific actions to help your organisation manage a crisis.

Reference no: EM133797504

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